There are about 6.9 million adult cigarette smokers in the United Kingdom. The proportion of the population who have never smoked has increased from 37.4% in 1974 to 60.4% in 2019. Across Great Britain, since 1990, there has been a steady increase in the number of smokers using mainly hand-rolled tobacco.

Tobacco kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke. Over 80% of the world’s 1.3 billion tobacco users live in low- and middle-income countries.

Taking all that into account, why are governments not pushing for a safer nicotine delivery method?

Why are some people more likely to smoke?

The factors that underlay health and health behaviours are many and complex. These include the pressures and opportunities someone has faced over the course of their life, as well as their current circumstances, collectively known as the ‘wider determinants of health’.

“There are a number of forces at play, and I think it’s important to note that most people who start smoking do so as children,” says Hartmann-Boyce. “Cigarettes have been engineered over time to be as addictive as possible, so if you start using them as a younger person, by the time you are older you are often so addicted that it is incredibly difficult to quit, especially without the right support.”

Children’s exposure and access to tobacco is determined by both environmental and social factors. And one of the most powerful determinants is the family environment – in particular, parental smoking.


“If your parents smoke you are much more likely to smoke and continue to smoke, and so that creates a cycle,” says Hartmann-Boyce. “Someone born in one of the least deprived areas in the UK is going to be much more protected from all the things that are going to make a kid want to try a cigarette, compared to a kid living in one of the most deprived areas.”

What might this look like in real life? A child living in a more deprived area might live with someone who smokes, grow up near to more shops that sell cigarettes, be exposed to more tobacco imagery in the media, and have friends that smoke.

Seeing something regularly can make that thing seem more normal and less risky. Even if children are told that cigarettes are health risks, they’re less likely to avoid them if they see them in media and for sale where they live, or see family and friends, who have been subject to the same pressures, using them.

*Source Cancer Research UK

How do e-cigarettes work?

E-cigarettes are a device that allows you to inhale nicotine in a vapour, rather than smoke. They don’t burn tobacco and produce smoke. They don’t produce tar particles or carbon monoxide, which are two of the most harmful chemicals in tobacco smoke. Using an e-cigarette is also known as vaping, a safer nicotine delivery method.

In recent years, e-cigarettes have become a popular tool to help people quit smoking. At the moment, e-cigarettes are not licensed as medicines though this may happen in the future. However, stop smoking services will support people who are using them as a way to quit smoking. There are different types of e-cigarettes available to buy.


An expert independent evidence review by Public Health England found that e-cigarettes are around 95% less harmful to health than tobacco and are effective as a tool to help smokers quit smoking. Vaping is a less harmful way to take in nicotine and the vapour contains few of the chemicals found in cigarette smoke – if they are present, they are at much lower levels. There is now also good evidence that e-cigarettes can help smokers quit and guidance to stop smoking services is that they should support people who want to quit this way.

*Source British Lung Foundation

Why conventional Nicotine Replacement Therapy products are have such a low success rate

Nicotine replacement therapies such as gum, lozenges, patches and throat spray often fail, especially with heavy smokers because smoking is much more than nicotine.

The act of smoking itself is ritual-like. It can be a social habit, the act of smoking (Hand to mouth action) inhaling and felling the hit at the back of your throat, the production of smoke is all part of the ritual. Although Nicotine Replacement Therapy does deliver some results, the idea of just sticking a patch on someone is naïve to think this will be enough to make people quit for good.

If it was really that easy, smoking tobacco would easily be eradicated.

By switching from smoking tobacco to e-cigarettes / disposable vapes you can carry on the enjoyment you get from smoking tobacco but 95% safer and also cheaper. A bonus is they come in a huge selection of flavours to suit your taste buds. No more smelling of stale smoke and it’s something that fits discreetly inside your pocket or handbag. There is no evidence of any harm passed on through passive smoking.

With the cost of living crisis spiralling we are all looking for ways to save money.


Here at Squire Vape co we stock all the favourite brands such as the Geek Bar range including the standard Geek Bar, the S600, the E600 and the Shisha range, Elf Bar, Crystal Bar, IVG Bar, the Elux range and Aroma King with over 40 flavours to keep your taste buds stimulated. We are committed to keeping up with the market and always adding new stock to our range.

Discount codes are available for multi-buys.

Each device provides an average of 600 puffs from each pocket-sized disposable, just one of these disposables is equivalent to 45 cigarettes – perfect for former smokers!

Choose from flavours such as Banana Ice, Blueberry, Strawberry, Watermelon, Blueberry Raspberry, Strawberry Banana, Mango Ice, Sour Apple, Blueberry Pomegranate, Cherry, Cola, Cherry Cola, Strawberry Raspberry Cherry Ice, Lychee Ice, Pink Grapefruit, Coconut Melon, Lemon Tart, Peach Ice, Blueberry Cranberry Cherry, Watermelon Ice, Fuji Melon, Banana Pudding, Red Apple Ice, Apple Peach Pear, Pineapple Peach Mango, Pineapple, Energy Drink, Pink Lemonade, Peach Mango, Kiwi Passion Fruit Guava…. The list goes on.

Why not browse the shop to see what catches your eye or alternatively you can contact us for advice.